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7 IDX Tips for Real Estate Website Success

April 02 2015

webbox top 7 idx tipsIDX, or Internet Data Exchange, is how most real estate sites provide MLS listing search functionality for site visitors. All of the participating MLS member listings are able to be displayed on any site, a great improvement over pre-IDX sites with only the listings of the brokerage on display.

Recent surveys of real estate consumers, both buyers and sellers, show that the vast majority spend a lot of time searching home listings on websites. NAR found that last year the average time for buyers to search before making a purchase was 10 weeks. It is imperative that you somehow attract site visitors and keep them returning so you will be top-of-mind when they get ready to take the plunge.

To keep them coming back, you MUST have powerful IDX functionality. If you do, they'll bookmark your site and keep coming back for searches until they're ready. Here are seven tips to make that happen for your website.

Tip #1: Minimum IDX Search Capability

The visitor to your site, at a minimum, should be able to search the MLS listings using various criteria that they are using for home selection. At a minimum, they should be able to search by:

  • Price range
  • Bedrooms
  • Baths
  • Garage
  • Square footage (if allowed in your area)
  • City
  • Zip
  • Address
  • MLS number
  • County
  • Proximity (homes within a certain distance of a starting point, home or location)
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