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Sign into your accountTutorial: Combine Facebook Ads, Your IDX Feed and Your CRM for Success
February 16 2015
So in my last article, I gave you all the reasons that Facebook is a great, yet overlooked marketing platform for agents. Today, though, I intend to show you how to INTEGRATE it into your overall marketing strategy.
Integration is so very important because, simply put, just about everything in the real estate industry these days is disconnected. The average agent we come into contact with subscribes to roughly 6-10 technology platforms. 98% of those DO NOT talk to any other platforms (at least in a meaningful way), thus messing up the integrity of a agent's most valuable resource--their database.
To those ends, if you are going to embark on a Facebook marketing campaign, you need to make sure that it is working seamlessly, in tandem with all your other vehicles. Making sure you can lead people from your Facebook ads to your IDX system and then turn them into leads that push into your CRM system is a critical piece of this puzzle.
Using your IDX as the item of value to get someone to click on your Facebook Ad
There are many ways you can run Facebook campaigns, given all the different types of demographic searches Facebook has available. However, let's stick with the same example scenario I posed in my last article. Let's assume you are an agent that specializes in "car properties" (luxury properties with multiple car garages), and you wanted to market your listings to people that were most likely to purchase one of these properties on Facebook.