Facebook Ads, IDX and CRM to Generate Real Estate Leads? You Bet!

There was a time where you could not find a single agent that believed in Google AdWords, ad retargeting, or any online advertising at all. Real estate professionals would contend that the marketing vehicles were unproven, ineffective and other forms of marketing such as magazine ads, door knocking, cold calling, etc. were where they were going to put their focus.

Well, times have changed. What once was an unknown is now a known, and we're finding agents that have their hands in just about every aspect of online marketing possible. I say "just about" because, by and large, we see one amazing form of online marketing that is being overlooked by the majority of agents we come into contact with. So what is this one online marketing platform that I am describing? Facebook.

Why I Love Facebook as a Marketing Platform

1) Market Share: No matter how you slice it, it is impossible to say that Facebook isn't anything less than a force to be reckoned with. They have been around since 2004 (that makes them about 120 years old in dot com years). In all that time, many platforms have come and gone. Many more have sprung up, are hanging on, and still have yet to make a dent in their almost astronomical marketshare. For that one single reason alone, if you are ignoring this platform, you need to rethink your entire marketing strategy. You want your marketing messages out where the highest number of people are going to see them.

2) Demographics: In my opinion, one of the most appealing features of the Facebook advertising platform are the vast demographics that you can pull from to target prospective leads, and how you can save yourself from the typical "fickle lead that goes nowhere" that we frequently hear about from other online lead providers.