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Mobile Strategy First, QR Code Second

March 07 2011

qr code ladyWith the national release of OneCodeā„¢ last week I had more conversations than ever before about QR Codes and their functionality.  We have discussed QR Codes here on Monday Mornings in the past, but since the level of interest in them continues to grow I thought it was worth spending some time.

I must admit, people are really drawn towards QR Codes, probably for a number of reasons.  They're new, they're neat looking, and they're tech savvy.  Scan and go is all you need to know.  In addition, I have heard a lot of people with a lot of great ideas on how to use QR Codes, what they want the QR Code to link to, how they want to integrate it into their marketing material to make an impact, etc.

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