The 20 Subject Lines That Will Get Your Emails Opened

Although I'm a marketer, I fall victim to clickbait all the time. And I'm most likely to click on emails with engaging subject lines that just entice me to click.

Granted, we could get into the argument on why clickbait is terrible and can mislead readers if they content behind the link is equally as bad (I fully support that argument), but as long as the quality of your content is high then maybe you need a little extra oomph to entice even more readers to give it a look. Millions of emails are sent daily, which means your subject lines might need an extra oomph to get the subscriber open and read the inside of the email.

I did a quick search on some supporting material about the best subject lines and came across an abundance of information on the exact subject lines you should use that will get your emails opened. Ranging from eCommerce to networking examples, here's a roundup of the top ones we've found. Don't worry about using these with their specific use cases as you can use some creativity to form to need for your own subject line.

1. "You are not alone"

One of the first tips on subject lines I ever read was from CopyBlogger on this phrase. Using "You are not alone" had some of the highest open rates on average. Aweber conducted a study and found that this phrase got at least a 90% open rate every time. Being a little understanding and compassionate with your subscribers with a subject of "You are not alone" could trigger those opens you are looking for.