What Real Estate Agents Need to Know About Google Core Updates and Google Algorithms
Google regularly updates its search algorithms to improve search results for users. These updates can impact the visibility of websites in search results. While some updates are minor tweaks, others are major algorithm changes that significantly alter how sites are ranked. Real estate agents need to stay up-to-date on Google algorithm changes to ensure their websites and online content remain optimized for high rankings and traffic. Today, in this article from a series of specialized articles on real estate SEO, we will discuss this issue. What Are Google Core Updates? Google routinely releases broad algorithm updates, known as core updates, to improve its search results. These updates tweak how Google's ranking systems evaluate websites and web pages. The goal is to better match what people are searching for on the internet. Core updates can impact search rankings across the web, including real estate websites and listings. Your site and content may go up or down in rankings after an update. How Core Updates Impact Real Estate Website Rankings Google releases core updates a few times per year to improve its search algorithms. These updates can cause major fluctuations in site rankings as Google reassesses the quality and relevance of pages. Your real estate website may gain or lose positions, impacting traffic and lead volume. Preparing for Google Core Algorithm Updates To prepare for potential impacts from a core update, focus on optimizing your content and online properties. Double-check that all content on your website is high quality, accurate, and helpful for users. Google values content that provides real value to searchers, so prioritize giving website visitors useful information over overly self-promotional content. It's a good idea to monitor your search analytics and traffic closely after a core update rolls out. Check your search rankings and traffic to see if there are any major changes. If your rankings or traffic drop significantly after an update, it may indicate an issue with your website or content that needs to be addressed. Don't make major changes right away, but evaluate potential issues and develop a plan to resolve them. While core updates can be worrying, focusing on providing high-quality content and services, keeping your website optimized, and closely monitoring the impacts can help minimize negative effects. FAQs on Google Core Updates for Real Estate Agents Why Do Google Core Updates Matter to Real Estate Agents? Google is the dominant search engine, with over 70% of the search market share. Ranking prominently in Google search results is critical for real estate agents to drive traffic to their website and generate new leads. A Google Core update can significantly impact search rankings, either improving or reducing your position in results pages. Your website may gain or lose a large volume of traffic, impacting your lead generation. What Can I Do If My Rankings Drop After an Update? Double-check that your website is still mobile-friendly and contains no technical issues. Fix any problems immediately. Review your content and do an audit of page quality. Look for any content that seems low value, thin, or keyword-stuffed, and improve or remove it. Continue monitoring your keywords and ranking. It can take time for changes to fully roll out after an update. Where Can I Learn More About Core Updates? There are lots of resources about it, but the best and most trustworthy resource is Google Search Central. To view the original article, visit the Realtyna blog.

Streamlining Success: How Simple Tech and .realtor Websites Revolutionize Your Real Estate Business
In the fast-paced world of real estate, time is money, and every moment counts. Meet Josh Jerman, a seasoned REALTOR® who knows firsthand the demands of the industry. Josh's success story isn't just about closing deals; it's about leveraging technology to enhance efficiency without compromising client relationships. Josh recognized the need for a professional online presence but didn't want to sacrifice precious hours tinkering with complex tech solutions. That's when he discovered the power of simplicity with a .realtor™ domain. With this innovative platform, even a novice like Josh could swiftly set up a sleek website, freeing up valuable time to focus on what truly matters: his clients. Check out his website: www.joshjerman.realtor. The beauty of embracing a .realtor™ domain lies in its simplicity. No need for extensive coding knowledge or long setup. Within a few hours, Josh had a professional website up and running, ready to showcase his expertise and listings to potential clients. But it's not just about having a website; it's about choosing the right one. In today's digital age, a strong online presence is non-negotiable for real estate professionals. However, not all websites are created equal. Josh understood the importance of building trust with consumers and connecting with the REALTOR® community. A .realtor™ domain offers more than just a web address. It's a badge of credibility, signaling to clients that Josh is a trusted professional in the industry. Moreover, it serves as a gateway to a community of like-minded professionals, opening doors to valuable networking opportunities and increased referrals. In Josh's journey, the .realtor™ domain proved to be more than just a tech solution — it was a game-changer. By simplifying the process of creating a professional website, it allowed him to devote more time to what he does best: serving his clients with dedication and expertise while seeing his leads and referrals increase at the same time. In conclusion, in a world where time is of the essence and first impressions matter, embracing simple yet powerful tech solutions like a .realtor™ domain and website can make all the difference. It's not just about keeping up with the times; it's about staying ahead of the curve and unlocking new levels of success in the competitive realm of real estate. See success like Josh when you secure your free .realtor™ website at www.get.realtor today! Related reading Friday Freebie: Get a .realtor Website Domain for 1 YEAR Lead Gen for Every Career Stage: How to Scale Your Website with Your Business Elevate Your Visibility Online With a Lasting Digital Brand

Superlative Semi Custom Websites

Superlative’s Semi Custom is an agent website service that provides with every feature you would get with Superlative’s Studio Agent website, but also provides a unique branding approach. This online service works well for agents who want a want a custom web presence that still provides valuable functions.     With a Semi Custom website agent receive all the functionality of Studio Agent websites, and also receive three ways to enhance their site. enhance   First they can create a branded look for their web pages with an agent or company logo   Second, they can customize fonts, banners and home page layout.   Third, they can place custom multimedia on the site   Along with these tools, users will still get the following self-editing tools:     Unlimited number of web pages IDX & automatic property updates  Built in Lead Management Premier property search capabilities Lead Capture Custom Blogging RSS Feed and Publications Free reports Hundreds of design options Statistical and buyer behavior tracking tools Photo gallery School & community information Client update features Interactive feedback forms Calendars Auto responders Property slide shows Bulletin Boards Audio capabilities Complete multimedia Easy to use interface Search Engine Optimization (SEO) Open House showcase Free training and technical support

WordPress Agent and Broker Websites

My Marketing Company offers custom MLS database and WordPress marketing applications for all Midwest Florida Regional clients as well as multiple proprietary solutions to assist real estate agents and brokers who possess a desire to be the top producers within the MFR region. My Marketing Company provides agents with a WordPress core, blog, custom MLS database, search engine optimized (SEO) web pages, RSS feeds based on search criteria, street views as well as standard and hybrid mapping features. Key features: Agent branding with photo and contact information, Custom URL (example: www.mysaratsotafloridahomes.com); Quick search- choose type, city, zip, price range or number of beds to search all the MLS listings; Highlight personal listings on the home page; Personal messages to viewers- write to buyers, sellers and other directly; Provide Twitter feed of all Tweets, city information, site RSS feeds, available tools and latest articles published by the agent. My Marketing Company also offers a WordPress website solution for brokers.  These websites can support up to 400 agents and provides a shared database, and core IDX. This allows agents within the brokerage to add additional information to listings that is not available on the MLS. Other key features include Google maps, virtual tours, and syndication of all broker listings to Zillow, Trulia.

Conversion Driver

Tech Media Marketing provides a digital marketing tool called Conversion Driver. This tool is designed to take website visitors and convert them into customers. Tech Media Marketing creates a real estate website with a property search for the agent's local MLS, then focuses on driving traffic to their website through marketing, Pay-Per-Click (PPC) advertising and email campaigns. Tech Media Marketing's Conversion Driver technology is designed to convert Web visitors into clients by providing incentive for online traffic to interact with the real estate professional. To help promote this lead generation tool, Tech Media Marketing creates a graphic for professionals to add to their website promoting the Conversion Driver incentive to schedule a listing agent presentation or go on a home tour with one of your qualified real estate professionals. When Web visitors click through to the Conversion Driver website, they are greeted with professional graphics and a video message explaining how the incentive program works. The potential home buyer or seller then submits the form on the Conversion Driver website and is taken to a page with a certificate to print up when they come in for their Listing Presentation or Home Tour. An agent receives an email lead from the form, then they can contact the potential client to schedule their presentation.

Properties Online Adds New Real Estate Trends Feature to Its Award-Winning Real Estate Website Builder
Properties Online, Inc. has launched a new module for their website builder, RealEstateSites.com, that will enable agents to build market trend reports for their local area. Santa Rosa, CA, June 07, 2022 -- Knowing what is happening in today's real estate market is critical to both home buyers and sellers. Market trends can let homeowners know if they are headed into a slowdown, and help an agent set reasonable expectations. To that end, Properties Online, Inc. has launched a new module for their website builder, RealEstateSites.com, that will enable agents to build market trend reports for their local area. Real estate professionals can create a trend report based off a zip code, a metro area, a county, a state or you can create a national trend report. Additionally, the agent can compare their primary market with other markets. For example, an a­gent can build a market trend for Sonoma, CA, and compare it to the County of Sonoma, as well as the State of California. What's great is the information will automatically update each month and show statistics from the previous month so the trend report is always current. "We are thrilled to be able to add this feature to our current list of added value items at no additional cost to our clients," says Amanda Cornelius, founder and CEO of Properties Online, Inc. "We have a several new features we hope to launch later this year to help agents capture more leads while serving their clients using our products and services." Market data is pulled from Realtor.com real estate data library and is based on the most comprehensive and accurate database of MLS-listed for-sale homes in the industry. We aggregate and analyze data from hundreds of sources and produce hundreds of metrics for multiple markets, and curate figures and trends where possible for reliability and comparability. Additional tools included with the website solution from RealEstateSites.com include: Single Property Websites Listing Videos Lead Capture Landing Pages Social Sharing Tools Video Content Buyers and Sellers Reports Unlimited Pages Optional UserWay's Accessibility Widget View the new market trends report pages here. About Properties Online, Inc. Founded in 2001, Properties Online is dedicated to helping real estate professionals grow their businesses by offering innovative and invaluable technology tools. The company's web-based software products include, ListingDomains.com, ListingsUnlimited.com, RealEstateSites.com, PropertiesOnline.com, and TextAnnounce.com. Their products are used by more than 100,000 real estate professionals nationwide.

Boston Logic Technology Partners, Inc
Boston Logic is the leader in real estate marketing and software. We offer cutting edge websites and online marketing campaigns to generate leads and help you close deals. Our software is recognized throughout the industry and serves as the backbone for many other vendor's solutions. Boston Logic's SEO and online marketing campaigns produce superior ROI and keep agents constantly busy with buyer and seller leads. In short, we make your real estate company grow using technology and the web.

ProHomeSites.com
Provider of hosting services for professional and self-service real estate photography packages.

LinkURealty
LinkURealty is a service by LinkUSystems, Inc., provides real estate websites and marketing services for real estate professionals. We are located in Moreno Valley, CA. LinkURealty has been providing high quality real estate websites and website marketing since 2003. LinkUSystems worked with real estate agents to develop and create the ultimate real estate website and service. Since then LinkURealty has proven to be a huge success. LinkURealty is the most affordable and flexible real estate website solution available today. We offer features and design options no other company can compare with, in addition we provide the highest quality in client support, for example 365 day live support. LinkURealty strives to be the best available real estate website service provider, not only providing real estate website services, but expanding our services to offer integrated lead management, expanded online marketing services, lead generation and more.

BlueRoof360
BlueRoof360 provides custom websites, award winning search, drip campaigns, document storage, mobile search, lead and business management systems, client area, showing scheduler, and more.